Of course, it matters that Labour will not have the backing of the Sun at the next general election - even if their 'verdict' is based on a wilful distortion of Labour's record. (100,000 more primary pupils each year get good reading or maths scores, for example, and the proportion gaining five good GCSEs including English and Maths is a third up on 1997. And since those improvements reflect differential improvements in different social classes, ethnic groups and schools, they cannot be lazily attributed to 'grade inflation'.)
But it is also the case that the support of the paper has been lukewarm since the 2005 poll and virtually non-existent since Tony Blair stepped down. But what is perhaps as interesting is to see the reaction that ordinary people who actually watched Gordon Brown's speech yesterday had to it, before they were told what to think by their newspapers.
YouGov have been doing some interesting conference polling, and they found a remarkably strong instant reaction among those who saw the speech. 63% of those who watched it rated it a 'good' or 'excellent' speech. 50% of people thought the PM was doing well as PM and 51% rated him a capable leader. This shows how important it is that Gordon Brown and his ministers find more ways to get their message across to voters through live broadcast events, unmediated by the commentariat. Cue lots of TV debates, then.