Tuesday 14 October 2008

The direction of Diplomas

News that only 12,000 students are taking the new Diplomas doesn't greatly surprise me. After all, this blog has consistently warned that a confused message on Diplomas was likely to lead to a low take-up. But this is still very much a trial year, so take of a 'big flop' is wildly premature. So there is still time to refocus the marketing of Diplomas as the strong vocational qualifications which they were always intended to be. And to drop the three academic options. Getting this right is more important than fearing accusations of a U-turn.

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